Charles Graham.

Over the years, the marketing industry has tremendously grown and these days, things that were near impossible in the yester years can these days be done with relative ease. One thing that was not possible some years ago is the ability to reach a world market within a short time.

A business document that describes the present market position of a particular business as well as its detailed marketing policy for a certain period is known as a marketing plan. In most cases, marketing plans have a life expectancy ranging from one to five years.