Premium offers: Premium offers can be provided in four ways: In-pack or on-pack premium, free in the mail premium, self-liquidating premium, reusable container premium.

In-pack or on-pack premium: In this type a product to be distributed is kept inside the packet or is given along with the product.

Free in the mail premium: In this type, manufacturers send gifts to the customers via mails after they get the evidence of the purchase.

Self-liquidating premium: In this type, customers request the sellers to send the product at a price less than the retail price and sellers send the product through mail. Company is able to recover the cost of sales promotion and so this method is called self liquidating method.

Reusable container premium has a reusable value to the customers. Premium schemes should be printed on the pack and the premium as well.

Price-offs: In this technique customers can buy the product at the price less than the market retail price. The amount reduced by the producer is mentioned on the product. Price off promotion can be availed in three ways: reduced price packs, multiple packs, and bonded packs.

Reduced price pack is where the product is offered to the customer at the reduced price.

Multiple packs are where two or more packs are sold at the discounted price.
Bonded packs are when products are sold in bonded pack at discounted prices.
Such schemes are generally used for a specific period of time to attract the customers. They are offered at some particular occasion or festive season.

Money return offer: Under this promotional scheme, the consumers have an option to get their money back, in case they are not satisfied with the product. In this case, it is necessary to lay down the terms and conditions of money back clearly by the manufacturers. This measure is generally used by the manufacturers who are new in the market and do not have goodwill or for a new product introduced in the market.

Contests: Customers are asked to participate in the contests and win number of prizes like some other product, cash prizes, and holiday tours etc. Customers are required to submit a proof of their purchase along with the entry forms. Contests can be of any type, it can be a game, puzzle, or a slogan writing contest. Prizes are received by the mails. This helps to attract the customers towards the products and services and raise the interest of the customers.

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