They are:

Elements of marketing mix: It includes: Nature of product: different products need different advertisement: Price of the product, high priced exclusive product need not to be advertised widely. Place: targeted geographical area and timings are two factors to be kept in mind. Promotion refers to the elements of the promotion mix:

Type of the product affects the selection of media.

If the price the product is high media is selected that can reach the elite customers.
What location is to be covered. Media to reach the regions, national or international markets are different.

Promotion – includes advertising, personal selling, sales promotion etc.
Relative cost: Which media can be the most economical.

Size of the market: Whether to cover the whole market or selected segments.
Impact of the media: If the media is able to leave the impact on the selected segment.
Reach: Message should reach to the maximum number of people.

Media Scheduling: Timing of the message to be delivered should be noticed.
Competition: Which media is used by the rival; is it beneficial.

Legal constraints: Advertisement should not be against legal regulations.

Frequency of media: How many times an individual can notice the message or exposed to it.
Target Audience: Selecting the target segment and choosing the media according the needs of the particular segment.

Advertising Budget: Funds available to the marketer for the advertisement.
Nature of the Message: Message should be compatible with the medium of advertisement.

Explain the objectives of the Advertising. What is the role of advertising agencies?

The basic objective of the advertising are:

To aware or inform the prospect about the product and the company.

To persuade and create interest

To remind the prospect at regular intervals

There are various other objectives besides them.

They are as follows:

Introduce a product or service in the market: A company has to advertise the new product in the market to make people aware of it.

Expand the market: Advertising the product in a large numbers of segments can attract more customers.

Innovations: Advertising a new innovated product for a competitive advantage.

Special offers: Offers do attract the buyers but they must know the offers prevailing in the market. Advertisement can do that.

To remind: Marketer does not want consumer to forget his product or services. Repetitive advertisement aims at reminding the consumer of the product.

To create a brand image: It also aims at building a brand image.

To increase sales by attracting consumers.

An advertising agency is an organization that provides services to its clients related to forming an ad campaign representing a positive image of the company. Its role is to:
Understand the product, it features, position in the market.

Understand what message a company wants to convey to its consumers or target market.
Create an advertisement that is capable of attracting customers.

Make sure that company is able to meet its marketing advertising goals.
It also performs functions like copywriting, media buying, advertising art, client servicing etc.

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