As per alexa ranking, Facebook comes second in terms of traffic after Google. Facebook does have more than 500 million users from which 50% are active users who log in atleast once a day. Thus, Facebook represents an ideal platform for catering to both advertising and promotion of your business. The very experts at Facebook need to
understand the very concept and then develop a marketing strategy that is similar to Google adwords. One can very easily see Facebook ads on the upper right corner of a Facebook fan page. Such ads are created with tremendous efforts thus offering a lot of exposure to your business as well as Facebook marketing and are also much cheaper than Google adwords.