Ranjan Shah is a security consultant and advisor at Vrinda Inc. She practices her profession in Guelph, Ontario and works for Vrinda Incorporation, which is a visual and physical based company that works to protect homes through Window Bars. The Aperture Bars Company provides everyone with an excellent overview of security and protection at a consistently affordable budget.
Link bait refers to
any content placed on a web site with the purpose of attracting links to it from other web sites.
The quantity and quality of incoming
links are two significant factors that search engines use to determine the ranking your web site. Creating good link
bait will increase the potential for you
to naturally acquire high quality links.
Link baiting is a way
of indirectly Quality
link building, or links to
your website from other websites. Instead of distributing links
yourself through link baiting you work
to encourage others to link to your website by
providing unique and popular website content.
One good link bait
page can bring you more traffic, which can
bring you more links, which will rank you higher in the eyes of the
search engines. Since most search
engines like Google use the number of relevant links your site has in the process of figuring out
where sites rank, link baiting can be to
your advantage. There are several Benefits of link baiting ---
Benefits of Link Baiting
1. Attract web
traffic
The number and
quality of incoming links to your web site will provide a boost in the amount of visitors you receive. For
example, if a high traffic site links to
your site you will receive some of its traffic. If many such sites link to yours you will see a substantial
increase in visitors.
2. Increase subscribers
If you have a
subscription form on your web site, more traffic means more people will subscribe to your
newsletter.
3. Increase sales
If you have an
e-commerce site more traffic means you have the
potential to make more sales.
4. Increase site
stickiness
If you continually
offer high quality content, visitors will
continually want to return to read the new information, thus creating a
number of loyal readers.
5. Increase search
engine rankings
Building consistent
incoming links to your site will raise your
rankings in the search engines. The major search engines such as Google
use this as one of the main factors in
determining the ranking of your web site in
relation to others. A site that has few incoming links will rank lower
than one which has many incoming links.
The links should be related to the subject
matter of your web site. Google may penalize a site that contains links
that are unrelated because it may view
it as spamming the search engines.
Link baiting greatly serves
to increase the incoming links to a
website and hence increases its popularity in the network community. It is very essential for
e-commercial and other websites that use
websites to advertise their products and services. Hence it is
good.