Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Link bait creation falls under the task of link building services, and aims to increase the quantity of high-quality, relevant links to a website. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.

Link bait refers to any content placed on a web site with the purpose of attracting links to it from other web sites. The quantity and quality of incoming links are two significant factors that search engines use to determine the ranking your web site. Creating good link bait will increase the potential for you to naturally acquire high quality links.
Link baiting is a way of indirectly Quality link building, or links to your website from other websites. Instead of distributing links yourself through link baiting you work to encourage others to link to your website by providing unique and popular website content.
One good link bait page can bring you more traffic, which can bring you more links, which will rank you higher in the eyes of the search engines. Since most search engines like Google use the number of relevant links your site has in the process of figuring out where sites rank, link baiting can be to your advantage. There are several Benefits of link baiting ---
Benefits of Link Baiting

1. Attract web traffic
The number and quality of incoming links to your web site will provide a boost in the amount of visitors you receive. For example, if a high traffic site links to your site you will receive some of its traffic. If many such sites link to yours you will see a substantial increase in visitors.
2. Increase subscribers
If you have a subscription form on your web site, more traffic means more people will subscribe to your newsletter.
3. Increase sales
If you have an e-commerce site more traffic means you have the potential to make more sales.
4. Increase site stickiness
If you continually offer high quality content, visitors will continually want to return to read the new information, thus creating a number of loyal readers.
5. Increase search engine rankings
Building consistent incoming links to your site will raise your rankings in the search engines. The major search engines such as Google use this as one of the main factors in determining the ranking of your web site in relation to others. A site that has few incoming links will rank lower than one which has many incoming links. The links should be related to the subject matter of your web site. Google may penalize a site that contains links that are unrelated because it may view it as spamming the search engines.
Link baiting greatly serves to increase the incoming links to a website and hence increases its popularity in the network community. It is very essential for e-commercial and other websites that use websites to advertise their products and services. Hence it is good.