Following hot-on-the-heels of its national launch, upad, the online property rentals specialist, is giving away £100,000 in free online advertising to the UK’s landlord community.

Between 10^th and 19^th June 2009, upad will allow almost 1700 ads to be posted at no cost, enabling landlords and estate agents across the UK to advertise as many vacant properties as they want free of charge.

Launched in London in October 2008, upad (http://www.upad.co.uk) is ‘reinventing renting’. The site enables landlords to advertise each property for a one-off cost of £59. And, since its national launch at the end of May 2009, the service is now available to the 1.5 million landlords across the UK.

James Davis, upad's CEO, explains: “upad aims to prevent vacant properties costing landlords time and money. Our free online advertising campaign is intended to encourage landlords across the UK to sign up risk free to upad, to try out a new way of doing business.

“It’s time for the property rentals sector to evolve. Portals and websites need to support landlords in their bid to generate tenant leads, and the current economic climate has meant that this has never been so important.”

To take advantage of upad’s free online advertising campaign, simply register as a landlord, and click ’Add Property’ to post your free listing. It will immediately appear on the site and upad will begin distributing your property to its network of over 50 rental and classified websites.

-Ends-

Notes to editors

upad (http://www.upad.co.uk) is the UK’s marketplace for property rental. It is a free online service that connects renters to landlords to help them find their ideal property quickly and easily. Launched in October 2008 under the banner 'reinventing renting', the company's innovative approach is aimed at filling a gap in the property rental market.

upad's website deploys bespoke state-of-the-art technology to overcome issues identified by renters such as out-of-date information and poor online experiences.  In particular upad enables online searches that are interactive and intuitive to produce relevant properties.

Free to renters, upad costs landlords £59 per listing.

Read the upad blog at http://www.upad.co.uk/blog/, or follow upad on Twitter at http://twitter.com/jamesATupad, and the upad Rental Surgery on Facebook at http://www.facebook.com/pages/UPAD/16196042214?ref=share.

For further information and interviews, please contact:

Katrina Suppiah/Kate Alexander, Publicité

Tel: + 44 (0)20 8543 6582/+44 (0)20 8543 8481/+44 (0)7809 028711